It’s no secret that conventional marketing methods, which disturb members of the audience, are less successful than they once were in meeting prospects and turning leads into clients. That’s why content marketing has become a common way for companies to meet their target audience and engage them.
By presenting audience members with relevant content to inform them about your products and services — and by showing them how those products and services address their pain points and problems effectively — you can increase sales, increase brand recognition, raise revenue and more.
Sound attractive? Hold on reading to learn how your company should incorporate content marketing techniques and engaging strategies with your audience.
Why is marketing content so important?
Today, outbound marketing campaigns (or something interrupting your audience members) aren’t as successful as they once were in reaching audience members and converting leads. Content marketing has become a common way for businesses to tackle this issue. In addition to broadening your scope, content marketing helps your company:
Educate your leads and prospects on the goods and services you deliver Improve sales Create connections with your clients and your business Connect with your audience and show them how your products and services address their problems.
Now that you understand why your company should invest in content marketing, let’s take a look at some examples so you can determine which content styles you want to create.
Content Marketing Examples
While content marketing is an effective and useful strategy for almost every company, it’s no simple task to devise innovative and convincing ways of reaching and converting your audience. How, then, can you succeed in marketing content?
To answer that question, let’s take a look at the various content marketing styles, plus a few examples of each. This segment will give you a better understanding of how content can be integrated into the marketing plans for your company.
Product styles Advertising
There are several types of marketing content that your company may decide to leverage. Below are some of the most valued choices.
1. The promotion of social media content
With over 3.7 billion global users, it’s easy to see why so many corporations are investing in the promotion of social media content. There are a variety of sites to work with (such as Facebook, Instagram, Pinterest, LinkedIn, and Snapchat) and many ways to create and post content on social media (such as images, live and pre-recorded videos, and stories) on each of them.
Both these channels and ways of sharing your content give you plenty of opportunities to communicate with your audience.
Calendar for Social Media material
Example of Social Media Content Marketing
The Instagram account of Lush Cosmetics is on-brand and complements the rest of its marketing material — if the page didn’t mention “Lush Cosmetics” somewhere on the profile, users would certainly still know that the profile belongs to Lush.
The Instagram page shares the Lush product line, presents various color and fragrance choices for the products and demonstrates how each product can be used in different ways.
Their profile is colorful, vibrant, cheerful, and special to Lush. The page often portrays people of all races, ethnicities and genders who use their goods in ways that suit their individual needs.
2. Infographic Content Marketing
Infographics present content, facts, and data in a graphical format which is easy to understand. Infographics are a perfect way to easily convey the content with a combination of plain wording, concise sentences and transparent images.
When you seek to distill an informative and/or complicated subject down, they operate well enough that all members of the audience can understand it.
Featured Resource: 15 Free Infographic Templates
example Marketing Infographic Material
IBM developed an infographic when their Cloud marketplace was launched Their infographic is on-brand, well-organized and easy to read. It explicitly outlines what they are doing to their Cloud platform and how it will help customers. This also advises members of the audience how they can connect and get started using the marketplace.
3. Blog Content Marketing
Blogs are a powerful type of content for inbound marketing and knowledge sharing with your clients and target audiences (whether educational, customer-related, or product-related). Blogs can be used to turn readers into customers, increase awareness of the brand, and/or create relationships with your audience.
Depending on the intent of your specific blog, you may choose to promote other blog material by linking to different blogs, sharing links to your social media accounts, linking to the websites and products of your partners or writing about your product line.
Featured Resource: 6 Free Blog Post Templates
Example of Blog Content Marketing
Expedia has a blog named “[Out There Starts Here]” which shares details relating to travel. Whether you’re talking about tips for hotels, interesting places to visit or different activities you can do across the globe, their blog has all the information.
To keep the readers informed and active, Expedia frequently publishes its blog material. It includes a broad range of topics pertaining to any sort of trip that you might imagine. The blog is on-site, and all posts contribute to the aim and mission of the travel technology business to attract clients and raise brand recognition.
They do so by referring to their programs and writing about customers that have already had good company experience.
4. Digital marketing podcast
Knew more than 6 million people in the U.S. are actually listening to podcasts? Because of their simplicity, podcasts have become a popular content medium-you can enjoy them when relaxing or on-the-go.
Therefore so many businesses have begun to produce podcasts. They help to enhance brand recognition, establish relationships with members of the audience and support their goods, services and partners.
Featured Resource: How to Start a Podcast
Example of Podcast Content Marketing
Harvard Business Review (HBR) has a weekly podcast called HBR IdeaCast which features both business and management leaders in the industry. You can either subscribe to receive their hundreds of podcasts daily, or pick and choose the ones you want to hear.
The podcast is on-brand and complements the material released in the remaining HBRs. This also acts as a great way for HBR to communicate with its target audience, raise brand recognition and gain followership of members of the audience via a channel that varies from their usual work (listening to a podcast vs. reading an HBR article).
5. Video Content Marketing
More than 50 per cent of customers say they want to see videos from the brands they communicate with, according to a new HubSpot report.
Video marketing can also increase sales, enhance ROI and help you establish relationships with members of your audience. You may choose to share your video marketing content on social media channels, websites or on the websites of your partners — broadening your reach through different media
Featured Resource: The Ultimate Video Marketing Starter Pack
Example of Video Content Marketing
Most of the video material in Dollar Shave Club has gone viral. Their marketing strategies are on-brand, fun and humorous. Indeed one of their videos on YouTube has over 26 million views. Dollar Shave Club has experienced remarkable growth and brand awareness by making a name for themselves through its online video content.
6. Paid Ad Content Marketing
As I mentioned earlier, content-created and inbound marketing organic traffic is becoming increasingly common among all types of business.
That’s not to suggest paid advertising and ads are useless or unsuccessful to hit your target audience. Paid content advertising will help you reach a large audience and allow you to position yourself in all the locations you want to see.
You can build and post your paid advertising ads in several different ways. You can share paid advertising on social media, or publish digital ads in the form of banners or sponsored content on websites.
Featured Resource: The Ultimate Google Ads PPC Kit
Example of Paid Ad Content Marketing
Revolve — a apparel and accessories company — uses paid and supported social media advertising (such as this one on Facebook) to reach its target audience while searching its news feeds.
Some of their goods and information about their free shipping and return policies are included on the content advertising to draw their audience to their website and hopefully transform them into customers.
We have now looked at the different forms of content marketing that you may apply to your plan. Now let’s think about your marketing plan on content. By implementing a plan, you will ensure that your marketing activities on content are successful and impactful in converting leads and reaching your audience.