It’s just about time
You have to be honest with yourself before you even think of writing a blog — with the intention to make money blogging or simply as a hobby. Know your abilities, as far as time and availability are concerned.
“It takes time, commitment and some strategic planning to effectively blogging,” says Brittany Watson Jepsen of the powerhouse DIY craft blog, The House That Lars Built. “I wouldn’t intend to do that if you didn’t have enough time to commit to it.”
A survey of over a thousand bloggers suggests that a typical blog post takes almost four hours to make. The same study shows that a significant number of bloggers write beyond normal “working hours,” including weekends and night out. Translation: bloggers are always on, blogging is their lifestyle and achieving success takes quality time.
And writing blog posts is just the beginning; besides creating content, bloggers need to optimize search engines, make time for social media, sell content, network and connect with readers.
To design guru Emily Henderson, running a blog is not, either, a back-burner project.
“I had to make it a huge priority or else it’s not going to get done,” says the full-time blogger. “Now I have a crew that helps keep it going on a regular basis and we fill it every single day with original material.” Not being completely dedicated is what distinguishes amateur bloggers from the pros.
“I don’t think the biggest mistake I see in new bloggers is not completely dedicated to what they’re doing,” says Jill Nystul, Jillee’s founder of the phenom blog One Good Thing. “In the blogging industry, you can’t do anything halfway, and expect to be successful. I see a lot of people start blogging, post some stuff for a few months and then wonder why they don’t get any traffic. Commit to a subject and schedule for publishing, and show your readers that you are regularly dedicated to delivering quality material.
Investing in good gearing
Using whatever tools you need to get the ball rolling when deciding to start a blog. But your blog would benefit from getting your hands on some professional equipment when you are financially able to.
“Once I invested in a real camera, the look of my blog certainly got much better than using my iphone that I did entirely in the early days of my blog,” Nystul says. “So you do not invest any money. A few other common blogging tools: WordPress software, the Adobe Suite, a web hosting kit, email marketing software and useful plug-ins. The more professional you get and put your blog together, the more trust you receive from readers.
Your mission (Should You Write It)
You have a burning passion for writing, do you? Ok, do take a breath first.
It is important that you first find out a lot of things, like what your blog is all about and what you want to do about it. It’s a good idea to have a kick-butt blog so let’s dig deeper.
Have you ever heard of a quote about the mission? Businesses often use it to describe beliefs, goals, and intent — usually in a few easy-to-remember sentences. And that is key to your blog’s success.
“I wish I’d find my goal earlier,” says Jepsen. “But I started it at a time when bloggers didn’t make money and I didn’t know it’s a trajectoryI may take it, but I wrote it not accordingly. You’ll write differently if you’re trying to make money than someone who’s only doing it for fun. Build a mission statement based to know what your content should be, and who your audience should be.
Amazon: “Our mission is to be the most customer-centered business on earth; to develop a place where customers can come to find and discover anything they might want to purchase online.” IKEA: “Our dream is to create a better daily existence for the many. Our business strategy supports this dream by selling a wide variety of well-designed, practical home furnishing items at prices so small that as many consumers as possible can afford them. “Nike:” To bring motivation and creativity to every athlete * in the world. “Do you see how these straightforward words guide how each company operates, shepherding big decisions to even the tiniest ones? It works exactly the same way for your blog
Take content development for example.
“We ask ourselves, before we write a single message, ‘Is that helping our readers make money or save money? “says Kathleen Garvin, Finance blog writer and marketing consultant The Penny Hoarder. “The secret to us is this. We are content creators, but only if we think it is very beneficial or important for our readers do we want to publish a post.
Ideally, a well written mission statement will inspire and direct your choices — but not confine them — and include a guide for content, structure, and voice. For a good return of a few minutes’ work.
Fantastic! Now it’s time. Where to go? Start by asking the following questions: Why did you begin blogging?
Who is your target audience, or niche blogging?
What questions would you like to answer?
You’re crazy about what?
In what way is your single voice?
First, seek to arrange these responses into a few short sentences, summarizing your objectives. Try the Twitter approach — writing out the goals and priorities in 280 characters or less. You might also try this blank fill-in formula: My goal is to for via .
Keeping things in mind: keeping it short and simple, grammar-and-spell-checked, precise yet jargon-free, practical and centered. And put it where you can see it — in Large, bold letters preferably. Return to it periodically, and modify as appropriate.
Related: How much does setting up a WordPress website really cost?
The acquisition of top-tier blogging status can seem like a long shot. But every good blogger began someplace.
“Harvest, harvest, yield,” says Henderson. “Open the door to your perfectionism, and just put your work out there. Get reviews, fine-tune, move on. No one will find you, and recruit you, without developing and getting your product or service out there. Just get going.
Start with exercises, just to get you to write every day. It will help you form the habit that encourages blogging.
Use a brainstorming worksheet to gather your thoughts for topic ideas (you can do it on one platform as well).
“Write as much as possible,” says Erin Loechner, a blogger at Design for Mankind architecture and lifestyle. “This doesn’t mean publishing as much as possible. Work on your craft, get in the habit. Find your voice. Big practice and great patience are required. Do so anyhow. Sit in the chair and type it out. Later edit. Write later. Only compose for now.
You get For What You Go
If you’ve been around the block, you know there are two very critical Cs to blogging: quality and consistency. These skills are probably the most critical key to success. We have already addressed the importance of development. Now let’s just think about continuity.
It has been shown that marketers who give priority to blogging activities are 13 times more likely to see positive ROI. This is an immense deal. Consistency is a critical component of all efforts.
“One common mistake made by early bloggers is not posting on a regular schedule,” says Garvin. “Yes, it can be difficult, particularly when you do not have a lot of readership in the beginning, but it is necessary for SEO to create a community. Production of quality content has been key to our development, and consistently. If quality is king, as they say, then accuracy is queen! “Related: The 6 most common mistakes in content ownership
In designing her blog, Brittany Watson Jepsen considered consistency crucial to achieving success.
“I think one of the best things that you can do as a blogger is keeping your posts fresh and reliable,” says Jepsen. “And when I started out nine years ago, every single day I was working on my blog. That consistency kept people coming back because they weren’t asked if there was any material. There’s been! The next best thing to concentrate on what I was trying to express is the key message. It took me some time to find out what I needed to concentrate on, but once I did, that’s when the traffic started rolling in. I became known for that until I focused on crafts and DIY making and people began to see me
If you want to be the authority, the go-to on a particular topic, your readership needs to be confident that they will need content for your blog. Your quality content, which is posted consistently, will draw a following. The two Cs are very inextricably related.
“There are many more comprehensive keys to blogging success like photography, SEO, tips and tricks on social media, and so on, but the number one thing I always tell bloggers is that content is king,” says Nystul. “This can mean different things depending on your blog subject, but readers are still going to react to quality content. For our editorial schedule, my team uses CoSchedule and we love that. It helps to keep us all coordinated, and even though we all work remotely, on the same page. A few other things that we love are Slack for Texting, and Wunderlist for to-do lists.
There are a range of helpful online resources for organizing posts and setting a schedule.
“Instead of sitting down and writing every time, an significant aspect is to have a roadmap for what you want to write,” says Syed Balkhi, founder of the tech-help platform WPBeginner. “Tools such as Asana or the Edit Flow WordPress plugin are useful for pre-planning blog postings.”
Use an online calendar or one of a number of template worksheets, to pin down a reliable blogging schedule.
Related: How to Study Keyword for your WordPress blog