For a long time Facebook was regarded as a marketing tool powerhouse. However, these days it is a little more difficult to get recognized on the website. This is partially due to the may organic scope of the site – meaning that not all of the Facebook marketing tips you’re used to that still be effective.
Fortunately, there are still plenty of ways to get your target audience’s attention and spread your message. Everything you need is a few basic tactics, including producing a range of types of content and publishing very short videos. By taking a fresh strategy, you will ensure your marketing activities on Facebook can remain just as viable in the coming year.
In this post, we’ll share some highly successful marketing tips on Facebook right now. We’ll explain how to begin using them, too. Let’s get to it!
Why marketing on Facebook is getting harder
It’s likely that Facebook will play a major role in setting up a social media marketing campaign. This platform has long been considered one of the most effective marketing tools out there, and is extremely popular among companies.
Indeed, 93 per cent of advertisers currently use Facebook ads, and there are plenty of good reasons for this success. For example, Facebook offers deeply paid advertising, and highly customizable targeting features. You can also gain exposure to a massive audience-to be precise, 2.32 billion active monthly users.
Recent changes, though, have made Facebook advertising a little trickier than it used to be. Consider, for example, the Facebook algorithm which is used to view content. The platform is now focused on how users communicate with other users, instead of how they connect with businesses.
Although in some ways this can be considered a positive thing, it can also mean your ads are less likely to be seen. It does not help that Facebook has undergone a dramatic decline in organic reach, either. That started around 2014, when Facebook’s (at the time) VP of Advertising Technology, Brian Boland, announced that Facebook was handling much more ad content than it used to.
350 million images and 55 million status updates are posted daily – and over 60 million company pages are online. In short, there is just too much content being published on Facebook and as a result, ad exposure is becoming more and more intense. For that purpose, discovering ways that you can stand out is more important than ever.
Five marketing tips for Facebook which still work in 2020
Bearing in mind the above, it may be time to rethink your approach. Here are five Facebook marketing tips to help you get started, which are still highly successful given all the recent developme
Vary the content types which you post
Fifty-five per cent of marketers say content production is their top priority inbound marketing. Becoming stuck in a holding pattern is simple though. Most marketers are still using whatever tactics they’ve worked in the past, and that leaves little space for innovation.
The first of our Facebook marketing tips to keep the content marketing dynamic is to consider following the 70-20-10 approach:
Publish 70 per cent of the time for original content.
Share existing content related to the needs of your audience 20 per cent of the time.
Create 10 per cent of the time for self-promotional material.
Plus, you’ll want to make sure you have lots of different topics. Consider using your Facebook content with photos, videos, GIFs, polls and text – and suggest adding User-Generated Content (UGC) where possible. Usually the most popular brands publish 4–5 posts a day covering a range of content and media styles.
Research have also shown that engagement rates drop dramatically if a brand only publishes once a day. Luckily, using Revive Old Posts as a social media management tool can help you simplify your posting schedule and quickly share your blog content with Facebook.
Update your template business page
It’s critical that you operate from the right kind of business profile to get the most out of your Facebook page. Having a business account is no longer enough, and starting writing. You’ll always want your account to be optimised properly.
In reality, Facebook provides a range of business-page templates. These models contain different features designed to help marketers view content in a way that is consistent with their business objectives. You will also set the most relevant details about your company automatically as a priority.
A charity website, for example, might rely heavily on a ‘donate’ icon, or a link to an external fundraiser. Many models are available for companies, e-commerce shops, charities, representatives, utilities, restaurants, locations, and more.
To take advantage of this option just visit your Facebook company profile’s Page Settings tab. There, you can pick the design that best suits the needs of your company – and also completely customize it.
Create more material on camera-but keep it short
Video content is increasingly popular among consumers online. 75 million people in the U.S. watch videos online every day, and even mentioning the word ‘video’ in the subject line of an email will increase the Click-Through Rate (CTR) by 13 per cent.
So, it’s no surprise that video content is always prioritized by digital marketers. Nonetheless, it is crucial to keep the content short and snappy in order to get the best results. Videos running for under 21 seconds are more likely to be completed on Facebook. Furthermore, almost 50 percent of all videos are viewed on mobile devices.
Matches and splits. We don’t have the patience to watch long material so they’re in favor of short videos. Additionally, research show that videos that are shorter than 2 minutes long get the most attention, so this is a reasonable guideline to aim for. However, no matter how long your video is, one of the best Facebook marketing tips is to start by putting the most important information.
Make sure to include captions in your advertisement images, too. Facebook analysis showed that adding subtitles improves listening times by an average of 12 per cent. That has a lot to do with watching most Facebook videos without music. Your videos should therefore be able to express your message without the need for an recording.
Add Facebook Messenger into your plan
Facebook Messenger can be an extremely powerful app, but companies still under-use it. There is a lot to offer in this communication tool – especially when combined with chatbot technology.
Chatbots are virtual assistants, equipped to interact naturally and conversationally with your audience. They can be programmed with details about your entire range of products, and are a convenient way to increase your customer service efforts.
The ASOS chatbot, Enki, is one good example of this. Enki asks users several questions about their personal style, and offers clothing choices immediately based on their responses:
This is a perfect way to directly bring the goods into the hands of potential customers. Making a purchase decision takes the hard work, and the fast response times are a great way to increase the likelihood of successful conversions.
Furthermore, the highly customized service that they can provide makes chatbots extremely popular among clients. In reality, 45.8 per cent of consumers said they would prefer to connect with a business through a messaging app rather than email. Using chatbots is one of the Facebook marketing tools that will save the most money for your company – up to £6 billion (nearly $8 billion) a year.
Chatbots are fortunately fairly easy to set up. Numerous tools are available to get you going, including the DigitalGenius and WhosOn. Your chatbot can be as complicated or as simple as you want – it all depends on how much details you want.
Making the most of the latest virtual reality devices
Recently Facebook has implemented Augmented Reality (AR) tools in Facebook News Feed ads for advertisers. Inside the advertisements in their news feeds, consumers can now try on wearable items, such as glasses and makeup. What’s more, without having to launch a separate query, they can do this.
For fashion brands this is not just a useful choice. For example, inside Facebook Messenger, Kia allowed users to customize and customize its KIA Stinger car. There are several ways AR can be used to drive a effective, innovative marketing campaign.
Crafting AR technology can, of course, be difficult so you may want to get help from outside. The rewards, however, may well outweigh the initial investment. One ISACA study, for example, showed that 66% of shoppers agree that using AR adds value to their shopping experience.
Using AR can even help you build a deeper connection to your audience, as you actively encourage their involvement. Users want to feel like they’re invested in a company, and as a result, they might be more likely to convert. Hence, AR is a especially effective tactic when you want to illustrate how a product can blend into and enhance the daily lives of your customers.
Facebook still provides a lot of value, but knowing how recent changes to its design and algorithms will affect your marketing strategy is crucial. Taking these factors into account will help you create more successful advertising content and draw your target audience’s attention.
In this post, we have discussed five marketing tips on Facebook which are likely to be highly successful in 2020:
1.Vary the material you write.
2.Update the template to your company website.
3.Build video content which is short and snappy.
4.Include a Facebook Messenger chatbot in your strategy.
5.To build exclusive campaigns incorporate the latest AR tools.
Do you have any more questions about the marketing tips we mentioned on Facebook? Please let us know in the comments below!